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Glue Up Digital Marketing Leaders Series Wins Industry Praise

Danica MendozaGlobal Event Marketing Manager

Danica Mendoza,

Global Event Marketing Manager

八月 01, 2019

Glue Up’s Digital Marketing Leaders event series won praise from association and chamber leaders after the series attracted over 300 attendees from across Singapore, Manila and Hong Kong.

In partnership with Asia Content Marketing Association and Philippine Marketing Association, digital marketing experts from global organizations and media agencies were on hand with topics ranging from content marketing, effective digital marketing communication, digital transformation, social media marketing and many more. All aim to help associations on their digital transformation journey.

‘The topics are very insightful for my association especially on how membership cycle applies to digital marketing like using social media platforms or event promotions.’ - Philippine Society of Quality, Inc.

'Had the pleasure of attending this event, touching on the various facets of digital platforms and methods of engagement' - Success Guild Singapore

‘Today's presentations are a very pragmatic approach to membership marketing' - Analytics Association of the Philippines

Hong Kong

Great turnout and plenty of insights from the final leg of this amazing event series.

Frame and Fame’s founder and managing director, Tracy Ho, started the evening with her super interactive presentation on content marketing that supports membership growth.

New Narrative’s head of digital, Mohamed Abdelbaki speak about the digital capacity framework and how it can help associations on their social media journey.

Digital Hero Sam Hui’s closed the evening with his lecture on the importance of digital transformation and why it matters to associations.

You can download their presentations here.

Some photo highlights:

Digital-Marketing-Leaders-HK

Digital-Marketing-Leaders-HK

Digital-Marketing-Leaders-HK

Digital-Marketing-Leaders-HK

Digital-Marketing-Leaders-HK

Digital-Marketing-Leaders-HK

Singapore

Official LinkedIn Power Profile Chris J Reed enthralled the audience on the 6 strategies of using LinkedIn to create a social impact.

International journalist and VanMedia Group founder, Glenn van Zutphen provided the bridge for engagement with his take on using communication effectively.

The Singapore event closed with a content strategy sharing by Ryo Leong of Content Play, who has vast experiences on content creation, having worked with media giants such as Mediacorp.

You can download their presentations here.

Some photo highlights:

Singapore Digital Marketing Leaders

Singapore Digital Marketing Leaders

Singapore Digital Marketing Leaders

Singapore Digital Marketing Leaders

Singapore Digital Marketing Leaders

Singapore Digital Marketing Leaders

Philippines

AIA Philam Life’s Mike Joson kicked off the Manila event with an enlightening presentation on the parallels in digital marketing for apps & memberships.

Jason Cruz of McCann Worldgroup shared a 3-step game plan on how to win with content.

Binary Digital‘s AJ San Pedro shared new ideas on how to take associations digital by thinking differently, sustainably and how to measure success on digital.

PLDT’s Growth Marketing & Digital Platforms Head Rachel Tablante challenged preconceptions in nurturing databases and creating an omnichannel community experience.

You can download their presentations here.

Some photo highlights:

digital marketing series Rachel

Philippines digital marketing leaders

Philippines digital marketing leaders

Philippines digital marketing leaders

Philippines digital marketing leaders

Philippines digital marketing leaders

Philippines digital marketing leaders

Philippines digital marketing leaders

Philippines digital marketing leaders

To find out more about how Glue Up's membership management solution software can help you with digital transformation that is crucial to your ongoing success, book a demo with us today.

Is your association ready for digital transformation? Download Glue Up's resource here:

Digital Marketing Leaders from Glue Up

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